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  1. My recommendation for the ones you can’t find a downshift for – try a blind taste test (no cheating!). You’ll be surprised how much of an effect the packaging has on your overall impression of the product.

    You could also try to downshift further to smartprice versions (again – do a blind taste test!).

    1. Thanks, that’s a really good idea. I think even with the best intentions it’s hard not to be influenced by the packaging in some ways.

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