Last Updated on July 19, 2023 by Melissa S.
Asda launched their first ever loyalty scheme nationwide in the UK in Summer 2022, after trialling it in selected stores.
In this post, we will look at everything you need to know about the Asda Rewards App, and if it is worthwhile.
What is Asda Rewards?
Asda Rewards works in a slightly different way to other supermarket loyalty schemes such as Tesco Clubcard and Sainsbury’s Nectar, as rewards are not automatically rewarded on all products.
Instead, shoppers are invited to take part in “Missions” and buy “Star Products” to get rewarded.
Additionally, there are no rewards points – instead rewards, are all cash based that can be saved and converted into vouchers. Any rewards cash earned will expire within six months of the date it was earned – not the date it was converted into vouchers, so watch out for this.
How to sign up for Asda Rewards
In order to sign up for Asda Rewards, you will need to download the Asda Rewards app. There is no website or in store sign up available. The Asda rewards card is digital and available within the app, there is no physical card available.
How to earn Asda Rewards
Rewards are not earned automatically on everything you buy. Instead, shoppers are invited to take part in Missions or buy Star Products.
Asda Rewards Star Products & Superstar Products
A large range of products are selected to be Star Products, which are changed and updated on a regular basis. Star products will earn you 10% of the item’s value into your rewards cashpot.
Star products range from household groceries to toys, kitchenware and household goods. There is always a wide range of products to choose from and there were over 250 Star Products as of October 2022.
To find star products, head to the Asda Rewards app and select the Earn section. You can then toggle between the Missions and Star Products sections:
Alternatively, shop as normal and you will see the start products highlighted both on the online store and on the shelves.
Superstar products work in the same way, except the rewards are even more than 10%. Here’s an example from October 2022, where buying a 4 pack of J20 would earn a £1.50 bonus, and a Lego set a £2.50 bonus:
Ways to Boost Your Asda Rewards Balance with Star Products
While I don’t advocate buying a product you don’t actually need just to earn rewards points, there are some creative ways you can earn on Star Products you wouldn’t usually buy.
Store away for Christmas or a special event
In September 2022 I was able to stock up on a tub of Celebrations for £4.00, which was a great price for this item anyway, but it also earned me 50p rewards. I wouldn’t normally buy Celebrations so early, but I have set aside this item for Christmas.
Stock up on Gifts
If there are items such as Toys, Electrical goods or alcohol featured as Star Products, these could be purchased as gifts.
What is a Mission at Asda?
The other way to earn Asda rewards is through the Missions section. These are similar to regular special offers you may encounter, such as “Earn up to 20% in rewards when you spend £25 on kids clothing”.
These missions always have a time deadline that is stated clearly. There are usually further details too, stating any T&Cs and excluded products, so make sure you check these carefully.
The missions can be found in the app under the Earn section, from there you can toggle between the Missions and Star Products that are currently active.
How do you spend Asda Rewards?
Once you have earned Asda rewards, these should usually appear within the cashpot section of your app within 24 hours.
In order to spend your Asda Rewards money, you will need to convert it into a voucher within the app. To do this, head to the Spend section of the app.
Any amount over £1.00 can be turned into a voucher. Vouchers are only created to the nearest pound, so in the example below I have a cashpot of £7.54 but this will create a £7.00 voucher. The 54p will remain in my rewards until I can create another voucher (within 6 months of earning).
The vouchers can only be used for money off within Asda. In order to spend the voucher, scan your rewards card and shop as normal. The money will automatically be deducted from your total.
Exclusions apply, including tobacco products, gift vouchers, lottery, phone top up cards, infant formula and NHS prescriptions. See full T&Cs here.
If you spend less than the total of the voucher, it will not be applied and will be saved for the next shop, so have a rough idea of how much you are going to spend before creating the voucher.
Vouchers cannot be converted back to the Rewards cashpot, and have a 30 day expiry date, so only convert when you are ready to use.
How long do Asda Rewards Last?
Asda rewards last for 6 months from the date they were earned, after which they will expire. This is an important point to note, as there could be a misconception that they don’t expire until you change them to vouchers.
Is Asda Rewards Any Good?
If you are already an Asda shopper like myself, then it definitely makes sense to download and use the Asda rewards app. I was able to earn £7.50 in rewards just by buying my regular items on my monthly shop.
However, I would be cautious about picking up Star Products or completing Missions just to earn the bonuses, as if you weren’t going to buy an item in the first place, you have spent more than the reward is worth. Sometimes, the actual product on offer may work out more expensive by volume than the same product in a different size.
Is Asda Rewards the same as George Rewards Scheme?
No. Although the Asda Rewards app is the first loyalty scheme Asda have offered on their groceries, they do already have a separate George Rewards scheme for their George clothing range. This is a separate rewards scheme which you can read about here.
About the Author
Melissa is a working parent who left behind a senior management salary for a better work/life balance. Following her own money saving and money making strategies she was able to clear debt and live a life she loves. Blogging, selling digital products on Etsy and selling preloved items on eBay are her favourite side hustles. Read her story here.