Last Updated on June 19, 2023 by Melissa S.
What is the Sainsbury’s Toy Sale?
Every year, usually in mid October, Sainsbury’s has a toy sale with savings of up to 50% on leading toy brands.
This is a great opportunity for shoppers to get their Christmas shopping started even pre Black Friday with some amazing bargains, not to mention the opportunity to spread the cost of Christmas over several months.
In this post, we will look at the predicted date for the big half price toy sale at Sainsbury’s in 2023, as well as tips and tricks to save even more.
When does the Sainsbury’s toy sale start?
Predicted Date: Weds 11th – Tuesday 17th October 2023
Previous Sainsbury Toy Sale Dates
Wednesday 12th October 2022 to Tuesday 18th October 2022
Wednesday 10th November to Wednesday 16th November 2021 – This was delayed from the usual October event due to global supply chain issues.
Wednesday 14th October to Wednesday 21st October 2020
Which toys and brands are included in the Sainsbury’s Toy Sale?
The exact toys and discounts in the Sainsbury’s toy sale will not be revealed until the sale launches, but expect big savings on well known toy brands and characters such as:
- Chad Valley (This is an Argos / Sainsbury’s own brand)
- Harry Potter
- Paw Patrol
- Peppa Pig
- Fisher Price
Top Tip to check brands that could feature in the Sainsbury’s Toy Sale
Throughout the year, Sainsbury’s stock a limited selection of toys depending on the size of the supermarket, so you might think that there won’t be much to choose from when the sale comes around.
However, because Sainsbury’s now own Argos, (and many larger stores integrate an Argos within them) toys are brought in from Argos especially for the toy sale.
If you want to get a better idea of what *might* feature in the Sainsbury’s toy sale, have a look at the toy section of the Argos website for the brands that Argos stock.
Of course, new lines are brought out ready for Christmas, and there is no guarantee of exactly which items will be in the sale, but if the brand you have in mind is not currently stocked in Argos, then it is unlikely to be included in the Sainsbury’s toy sale.
Is the Sainsbury’s toy sale in store or online?
As stated above, because extra lines are brought in especially for the toy sale, the majority of the sale is in store only.
However, there may be a smaller selection of toys available to purchase in the sale online. Be quick though, as online you are competing against other consumers nationally versus just the customers of one branch, so stock is likely to sell out fast.
Is the Sainsbury’s toy sale in all stores?
No, it is usually only in the larger supermarkets. Sainsbury’s Locals and smaller supermarkets usually do not stock the toy sale, or have a very limited range of a few items.
If your local branch is a larger store that stocks toys all year round, and has an Argos integrated inside, it is likely that it will be participating in the toy sale.
Can I return purchases made in the toy sale?
Yes, in line with Sainsbury’s regular returns policy, you will be able to return unused items in their original condition within 30 days of purchase. You will also need your receipt, which can be paper or a digital copy. See here for full details.
Tips to get the best deals in the Sainsbury’s Toy Sale
List and track your toy purchases
Get organised before the sale even starts by making a list of what you’re looking out for. This could be just the general brands, such as Lego or Barbie. As mentioned above, the Argos website could be a good place to start to see what might be featured in the toy sale. Make sure you make a note of the full price and do a quick online comparison with other toy retailers.
This will help you save time and stay focused on finding what you need when the sale actually starts, as well as if the sale price is actually a bargain or not.
After your purchase, make sure you keep a record of what you have bought, who it is for and how much it cost so you can easily keep track. It can be so easy to end up overbuying for Christmas, especially if you are starting early, and end up negating any savings from the sales!
Fortunately you can do all of this and more with this Free Debt Free Christmas Planner featuring 15 pages to help you stay organised and have a debt free Christmas. Download yours for FREE by filling in the form on this page and get instant access.
Maximise the savings on future birthday presents
If you have a primary school age child, the likelihood is they get invited to a multitude of birthday parties throughout the year. Take advantage of the sale prices on the smaller items that could be used as birthday presents over the next few months.
Related post: How to save money on birthdays
Make sure you use your Nectar Card
It probably goes without saying, but make sure you collect Nectar points on your toy sale purchases. All toy sale products are eligible for Nectar points. If you have the Nectar app, check the Your Nectar Prices to see if you have any special offers.
In addition to earning Nectar points, check if you can earn cashback on your Sainsbury’s purchases. Cashback offers can change frequently, but currently Topcashback are offering £1.10 cashback for existing customers who spend over £40.
There are bigger savings for new customers, but these are Click & Collect only, and while the toy sale is largely in store, it may not be the best way to take advantage of this, but if you are doing an online grocery shop, it’s a great way for new customers to get £10 cashback. See below for details.
Latest TopCashBack New Member Offers:
Zilch works slightly different from other cashback apps as it also includes an interest free buy now pay in 4 option, but if you pay in full you can earn 2% cashback on all Sainsbury’s purchases.
Related post: Get £5 reward when you open a Zilch account
Do a price comparison
As mentioned above, try and have a look at a few toy retailers and note their prices before heading to the sale. It can be all too easy, especially when in the store, to get carried away with what looks like a great bargain, only to find that the “sale price” is the same as the RRP elsewhere.
While this won’t matter so much if you are picking up items you definitely want, if you are getting carried away picking up extras because they are “bargains” but with no real idea who they will be gifts for, you could end up wasting money.
If in doubt, you can always pick up the items and then do a quick price comparison check on your phone in store.
About the Author
Melissa is a working parent who left behind a senior management salary for a better work/life balance. Following her own money saving and money making strategies she was able to clear debt and live a life she loves. Blogging, selling digital products on Etsy and selling preloved items on eBay are her favourite side hustles. Read her story here.
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